Conceptualized in 2015, after winning (2nd position) a nationwide competition, “Design Sutra”, organized by Ministry of Textiles and National Institute of Fashion Technology, Umang Shridhar went on for a journey of understanding the nitty-gritty and the intricate details of the hand spun, hand-woven fabric. Later she was joined by fashion designers & luxury brand marketer to continue the quest by adding the elements of effective management and creating international platform for the product.
After researching for about 2 years, KhaDigi came into existence on 1st January, 2017. Reviving the age old tradition and arts with a contemporary twist to the fabrics while Innovating them for the 21st century customer is the prime focus of the company. Ensuring a socio-economic stability for the artisans and collaborating with them to explore new ideas for the present day trends is the ultimate goal of KhaDigi. After conducting a successful pilot spanning 4 months, KhaDigi got incubated, mentored and funded by Startup Oasis, a collaboration of CIIE, IIM(A) and RIICO. Over the past one year, KhaDigi has developed fabric with enormous iterations of the gandhian- khadi. Ranging from traditional printing of Bagh, Dabu and vegetable dyes on khadi fabric to present day technique of digital printing.
KhaDigi also creates exemplary corporate gifts for organizations that represents a solicitous gesture towards their employees and associates. Innovating and generating customer delight is the mantra which keeps Khadigi going.