Growing up in a small village of Bundelkhand region of Central India, Umang saw the problem of migration first hand. But, completing her higher education in a big city, just brought this problem at her, head on. She was angry seeing skill being wasted, and families barely surviving, all because there was no value for their art. All because there has been a process lying at the heart of fabrics, that made the fabrics cheaper, but also made the artisans poor.

So she founded KhaDigi, a startup working with traditional skilled hand spinners and handloom weavers across 10 clusters of 5 states in India and making textiles which are 100% sustainable ensuring skilled based employment opportunity, fair trade and 100% use of natural and regenerated fibres like organic cotton, bamboo and soybean waste.

While she was studying at the National Institute of Fashion Technology, she started exploring the true challenges in the sector - interacting with artisans, their families and other stakeholders first hand. With research and ideation spanning across 2 years, She understood the need to create an ethical system that connected artisans directly to the market and providing sustainable products in a domain where unsustainability had been the norm.


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