KhaDigi was conceptualized in 2015 when founder Umang Shridhar took part in a nation level competition - Design Sutra, which was organized by the Ministry of Textiles and National Institute of Fashion Technology (NIFT). In 2017, the idea blossomed to become a social startup with an aim to provide better livelihood and glory to khadi artisans, weavers, and craftsmen and create a direct dialogue between them and buyers. KhaDigi recognizes the challenges handloom craftsmen are facing and is implementing well-thought-out and strategic solutions to overcome these challenges. It is unwearying channeling its efforts to alleviate the Indian craft scene.
KhaDigi identifies geographical clusters of traditional artisans and understands the problems and challenges they face. The organization then creates a model that understands their uniqueness and aligns with their needs, for instance up-skilling them to use advanced machinery. After skill training, artisans work with the designers and help them in creating over 150 kinds of beautiful fabric made inline with the market relevance. The finished product is then pitched to corporates, designers and consumers for orders. KhaDigi micro manages the entire production process right from procurement of raw material to, setting up looms, overseeing, quality control, and on-time delivery
So far KhaDigi has worked with over 1000 artisans from a wide variety of crafts such as hand spinning, handloom weaving, hand block printing and dyeing, and more. KhaDigi’s intervention has helped the artisans in improving their monthly income with a significant rise of over 300 percent. The organization has been effective in providing artisans with a constant workflow of ten months in a year by forging business relations with corporate giants like Reliance Group, The Aditya Birla Group, and many reputed designers. If this success be told in numbers, KhaDigi has managed to sale over 50,000 meters of fabric in part two years.
KhaDigi is working to achieve its aim of connecting with one million artisans by 2025 and enabling them with the latest technology of time. The intention is to bring blockchain technology in play and create an ethical ledger. This will help in keeping a record of what is produced and what is required, providing proper verification and documentation to artisan, seller, and consumers. The organization also plans to expand globally and export Khadi products to other countries, forge partnerships with giant textile retailers like Zara and H&M, who are committed to sustainable fashion and UN SDGs 2030.